On-site tactics are more straight-forward for the beginner and are probably written about the most.
This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period.

These include the following major components:

* Title Tags – The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen.

Because the text that appear on the user, Google likes to rely on this text as the key to understanding what your page.
As a result, it is a really important SEO strategy that your title tag be filled with keywords that are appropriate to the content of the web page.

Also, you really do not want the same title tag on every page. This is not good for SEO. Instead, you want different keywords in the title tag, which has correctly identified the theme of each page.
Remember, you are trying to help the search engines easily digest your content.
You want to aid them in their understanding of what this page is really about.
Use it wisely.

* The name of the page itself – As you name your pages in your web site, use plain English as much as possible for SEO.
This is no accident and WordPress is considered the best blog for SEO.

Why? Since there is no knowing descriptive text in the longer version of a page name, the search engine what the page will help over the. Many people have written about issues around “dirty links” and SEO (links including system variable data such as AID=22 in the example above).

It just takes this SEO issue away. It’s also easier for the end-user. I’ve been able to make both fly using the same SEO tactics with no problems. Just make sure your plain English is in there.

* the keywords meta tag – The tag can be used to get a ton of game for SEO, but is now largely ignored by the search engines.

I believe it fell out of favor due to manipulation and misuse. This is a day that is not on the     to see end users, so that unscrupulous webmasters have abused and less and less important for SEO.

Real SEO tactics don’t abuse or deceive. I’m still in my keyword tags, because I think they’re still looking, but I do not think that is very critical. If nothing else, it’s another instance of your keywords.

* Description meta tag – This tag is still useful, but probably more for Yahoo and MSN.

Again, it can’t hurt SEO. Keep in mind that the search engines are just large computer programs digesting your site and trying to figure out what it is about.

They then calculate percentages, or densities, of specific 1-word, 2-word and 3-word phrases that are found in your text. In view of the most popular key phrases, their programs are the main themes of your page. If you observe your own writing on a specific subject, you will see the patterns as well.

I recommend that you only write with keyword density in mind, as do low-quality content. However, I also don’t recommend that you completely ignore keyword density in your content creation. My preferred approach is to write straight-up content for the first draft. Then, as you edit for grammar, consistency, and clarity, also edit for density.

Make adjustments accordingly so that your top themes / keyword phrases are showing up between 2-4% of the time.
You need to always keep your audience in mind. As you build links out of your page, be specific about where they go.
Also watch your number of links.

In general, the lower the better. However, having no outbound links is not always good. I believe that Google uses outbound links as a way to make your site in the large lot that is the Internets position.
Often times, Google can get a good feeling about what your site is about just by looking at who you link to.
So again, choose wisely understanding of these links actually affect SEO.

* High-quality, original, content – I probably should have put this first because it can’t be stressed enough for SEO.
You will read this maybe a hundred times as you research SEO.

And I firmly believe this to be true. One afternoon spent playing with CopyScape will convince you that there is technology available today that is able to tell you if any given sentence has been repeated anywhere on the Internet.

It’s amazing, actually, when I think about it. The volumes of data are just outrageous. But if Copyscape able to do it, I bet that Google can do it.

And I firmly believe that your site receives a positive bump when Google determines that the content is original.
Many people have me, when asked l    , the use of content, which is repeated on other sites to punish the website.
I believe the answer is no, you will not be penalized by Google (copyright infringement is a completely different and very serious legal topic that I won’t go into today).

The other hot debate related to how sites using duplicate content can actually rank higher than the site where the content originated from. But you don’t need to be too concerned with that for reasons we will get into later.
Put in the time, energy and creativity it takes to create unique content and you will be rewarded.

* Appropriate amounts of content – Somewhat different from #8 is the issue of how much content to put on your site for good SEO.

I do not think there is a single magic answer, as each side has a different goal. But as far as SEO goes, I generally believe the more the better (assuming you are following #8). Enter the hungry spiders so much food for thought on how to.
But let me also qualify that statement.

You must ensure that the content is not too far from the central message of your website. If it does, this can create confusion around what your site is really about. For example, a site selling used Honda Civics that uses appropriate SEO strategies will probably get ranked higher and faster than a more generalized site selling all types of used cars.

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